RESUME

BILL WIECHERS

10675 Williamsburg Trail, Frankfort, IL 60423

m: 773-991-5979

PROFILE

With a career that spans over 20 years in marketing, promotions and retail, I have led teams to great results for some of the world’s top marketers including GlaxoSmithKline, Jim Beam, Kmart, United States Postal Service, Mars Pet, Citibank, State Farm, and Alberto Culver. Bringing to life concepts throughout the marketing spectrum, whether through totally integrated campaigns or targeted marketing functions, I have contributed organic growth, new business, happy clients, industry accolades, and proucolleagues. I have won over 40 highly acclaimed industry awards in the past 10 years, including Echo, Popai, Reggie,Telly, Pro, and others.

EXPERIENCE

PUBLICIS/ARC Chicago, IL (2012-20)

VP Creative Director

With a large team of over 40 people including creative, account, strategy and production, I led the

creative team for the 15 brands within the GSK portfolio. Led shopper marketing programs that included brand building retail communications, promotions and activations. In addition to building relationships with our clients, my responsibilities included working hand-in-hand with our sister agencies to ensure seamless program integration. I was part of the senior leadership team that promoted the agency and won new business.
Clients: GSK (Tums, Advil, Excedrin, Voltaren, Theraflu, Flonase, Nicorette, Chapstick)

MARKETING DRIVE, Chicago, IL (2009-2011)

VP Creative Director

Brought onboard to run and manage the creative for the Chicago office of Marketing Drive, my

responsibilities included promoting the agency and actively being involved in all aspects of creative

development for new business opportunities. Led the development of retail communications,

promotions, and brand building for existing clients.

Clients: Alberto Culver, Dominos, Dunkin’ Donuts

DRAFTFCB, Chicago, IL (2003-2009)

VP Creative Director

Oversaw and provided creative leadership for the development of retail communications and promotions for some of the nation’s largest retailers. Built and managed relationships between client agencies to insure integration and seamless communication between all disciplines.

Clients: United States Postal Service, GSK, Kmart, Motorola

BRANN, Chicago, IL (2002)

Creative Director

Freelance

Clients: Citibank, US bank, Harley Davidson

OGILVY ONE, Chicago, IL (2001-2002)

Associate Creative Director

Freelance

Clients: Sears, Ford Financial